Among the defining attributes of now are ever tinier gadgets, ever shorter attention spans, and the privileging of marketplace values above all. Life is manically parceled into financial quarters, three-minute YouTube videos, 140-character tweets. In my pocket is a phone/computer/camera/video recorder/TV/stereo system half the size of a pack of Marlboros. And what about pursuing knowledge purely for its own sake, without any real thought of, um, monetizing it? Cute.

And so in our hyper-capitalist flibbertigibbet day and age, the new Large Hadron Collider, buried about 330 feet beneath the Swiss-French border, near Geneva, is a bizarre outlier.

The L.H.C., which operates under the auspices of the European Organization for Nuclear Research, known by its French acronym, cern, is an almost unimaginably long-term project. It was conceived a quarter-century ago, was given the green light in 1994, and has been under construction for the last 13 years, the product of tens of millions of man-hours. It’s also gargantuan: a circular tunnel 17 miles around, punctuated by shopping-mall-size subterranean caverns and fitted out with more than $9 billion worth of steel and pipe and cable more reminiscent of Jules Verne than Steve Jobs.

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